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August 25, 2010 Enterprise 2.0: benefits and risks

So, the topic for this post is enterprise 2.0: benefits and risks. Let’s start with the benefits. What are the benefits of enterprise 2.0? Saves time, money and efforts? Anything else? Well, honestly that’s about it. However, there is a reason why you should keep reading this post. I’ll give you a hint: it’s not about the time money efforts. They are not what matters in the first place.

You see, enterprise 2.0 is a fancy way of saying web2.0 for business. In fact, web2.0 is fancy word itself. So when people talk about web2.0, what they actually refer to is information and a new way to send and receive it. So there it is, web2.0 is sending and receiving information through the web.

Companies adopt enterprise 2.0 to manage the flow of information important to their business as they always do. They spend a lot of time, money and efforts on doing all these things: advertising, promoting brand, communication among staff, researches, gathering feedbacks, reporting news, getting news about competitors, and so on. So much work on managing information that they will try to save time, money and efforts as best as they can.

You might think that adopting enterprise 2.0 seems like a good idea for a company and the only payoff is not saving time money and efforts and that’s it. Well, it is true that not adopting enterprise 2.0 will cost the company time money and efforts. But if the company does choose to adopt the enterprise 2.0, there are risks to bear when doing it wrong. Big risks. Some of which are every company’s biggest fear. That is because information is something they do not really have control over. What they do by adopting enterprise 2.0 is to manage the flow of information.

So what are “those fears”? Businesses love to share the ‘good’ information about themselves. But what happens when the wrong or bad information is also revealed? If there is too much exposure of information, it can pose security thread for the business. “These payoffs” may just be bigger than anyone could imagine.

To wrap up, there are a number of benefits as well as risks of adopting enterprise 2.0. Companies should realise both the pro and cons relevant to their business in order to save time, money and efforts in managing the flow of information about them as well as to stay in the competition.

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